How to Increase Your Value

By Mary R. Dittman, M.B.A.

In economics, the principle of scarcity tells us that hard-to-get products are perceived by the market to have a higher value.  In other words, we tend to want what we can’t have, and we’re willing to pay more to get it.

Goods that are in ample supply - like potato chips - are priced relatively low.  They’re seen as commodities and are therefore worth less to us.

Scarcity is why Starbucks only offers that Pumpkin Spice Latte in the autumn.  It drives demand.  We know we can’t get it any other time.  If we could, it wouldn’t be exciting.  You may like the Caramel Macchiato, but it’s not special.

As women, we think men will appreciate us more if we are readily available and “there for them.”

However, men are hunters.  They enjoy the thrill of the chase.

I live in the deep South, where many men are deer hunters.  They will sit in a deer stand for hours - in the cold, at 4 a.m. - trying to shoot a 12-point buck.  During that ti...

Quit Settling for Basic Treatment

by Mary R. Dittman, M.B.A.

Netflix and chill.

Hanging out.

Just kicking it.

These are the low-value situations women are finding themselves in.  Sadly, they rarely lead to the care and commitment most women over 40 desire.

Certainly, if you are NOT interested in marriage, these scenarios are perfect!  But, if you long for long-term commitment in the form of marriage, these paths are dead ends.

I teach at a university, and many of my girls have accepted “Netflix and chill” or “hanging out” as the way to build a relationship.  This teaches the guys that they don’t have to put forth any effort to get a girl.

In this demographic climate, there are many more single, professional women over 40 than there are single, professional men over 40.  This leaves single women feeling like they need to go along with a man’s low-effort plan in order to “get a husband.”  But, when you let him lead you down this low-value path, he doesn’t see you as “wife mate...

Learn to Receive!

By Mary R. Dittman, M.B.A.

One of the mistakes I’ve made in past dating relationships has been giving too much. 

Marianne Williamson says, quoting A Course in Miracles, “Only what you are not giving can be lacking in any situation.”

I took that to mean that if I wanted a man to compliment me, I should compliment him.  If I wanted a man to be generous with me, I should be generous with him.  If I wanted a man to feel cared for, I should do things for him to make his life easier.

This was a complete misunderstanding of what Ms. Williamson was saying.

While it’s true that women are nurturers, in a male-female relationship, it’s the man who gives.  Think about sex: the man “gives,” and the woman “receives.”

The same is true outside the bedroom.

When women initiate the giving, or give more than the man gives, that is masculine behavior. 

Dr. Pat Allen says you can’t have 2 feminine energies or 2 masculine energies in a relationship.  Even in gay relationships, ...

How to Be the Confident, Sexy Woman Men Say They Want

By Mary R. Dittman, M.B.A.

For years, men have reported that confidence is one of the traits that makes a woman “sexy.”  A woman may be beautiful, but if she’s insecure and needy, that will diminish her sexiness in a man’s eyes.

We all want to be more confident.  From my college students to the groups of professionals I speak to, one of the most requested topics I speak on is confidence.  It seems we all want to feel more confident!

What is confidence?  The Merriam-Webster Dictionary defines “confident” as, “Full of conviction; certain; having or showing assurance and self-reliance.”  

I like this definition because it’s based on self-reliance, not on external circumstances or the opinions of others.

As single women, it can be difficult to feel confident - especially when you’re over 40.  If you’re like me, and you’ve never been married, “never being picked” can be a blow to your confidence.  If you’re divorced, you may feel...

So Start Acting Like It!

By Mary R. Dittman, M.B.A.

I recently heard Steve Harvey tell a woman, “Quit acting like he’s the prize!  YOU’RE the prize!”

She was trying to figure out how to get this man to want her, and Steve said, “Ladies - y’all need to quit acting like men are the prize.  YOU are the prize!”

That really hit me.

In this demographic, there are more single, professional women than single, professional men. 

Women all over the country complain about the dearth of good men. In this setting, it’s easy for women to get into the mindset that we need to “find a good man.”  We say our girlfriend is “lucky she found such a great guy.” 

We’re willing to negotiate and settle for less than we truly want because we’re afraid something better may never come along.

We put up with men who are disrespectful; men who won’t commit; men who don’t call when they say they will; men who cancel dates or stand us up; men who won’t plan dates; men who drink too much, care too little, ...

NOW Is the Time!

By Mary R. Dittman, M.B.A.

Many of us single ladies want to find our Boaz.  Our Prince Charming.  Our Mr. Right.

But, are YOU a Good Thing?  Are you His Fairy Princess? Are you Ms. Right?

We all think we are that Good Thing, but you’re NOT if you are a mess, honey!

I’ve gone on dates with men who turned out to be between jobs, recently unemployed, in debt, recently separated, and a host of other dramas.  I wanted to say, “Get Your S2G (get your s**t together!) and THEN look for a woman!”

While men don’t evaluate women on the same grounds that women use to evaluate men, men do want someone who has her S2G.

You don’t need to earn his level of income.  You don’t necessarily need to own your own home.  You don’t need to be perfect.

But you do need to be a Good Thing.  Yes, men love to fix things, but a healthy man is looking for a partner, not a project. 

Here are some areas where you need to have your S2G:

Your home.  Whether you rent or own, are you taking...

What's The Point?

By Mary R. Dittman, M.B.A.

When I’m teaching my college students about business ethics, we cover the topic of “situational ethics.”  

Situational ethics are values that change with the circumstances.  For example, you may say it’s wrong to commit adultery, but it’s okay if the partners don’t love each other and are “only staying together legally for the children.”

As single women, it can be frustrating when we see others doing “the wrong thing” but getting rewarded.  

I don’t date married men, but I’ve known plenty of women who do and whose lovers left their wives!

It’s not only in dating.  Maybe there’s that coworker who cuts corners and is dishonest, but she gets a promotion.  Or your child loses a spot on the cheerleading team because the daughter of the coach’s best friend tried out. - your kid was clearly superior, but she lost out because of “politics.”

There’s so much opportunity today to be shady and it seems like it’s everywhere!  From politicians...

This is for me, but you’re welcome to read along, Friend!

By Mary R. Dittman, M.B.A.

Unless you’ve been living under a rock, you know you need boundaries.  And, most of us think we’re pretty good at setting them.  This is true: we’re good at setting boundaries; where we stink is in protecting the boundaries.

How many times have you said (to yourself or to others), the next time X happens, I’m going to Y.  And then you don’t follow through with Y.  You draw a line in the sand, and then you step back and draw another line.

There are many good books on boundaries.   One of my favorites is Boundaries by Dr. Henry Cloud and Dr. John Townsend.  They have several follow-up books, including Boundaries in Dating, which I highly recommend.

Setting a boundary is easy.  It’s being willing to deliver the consequences for a boundary violation that can be difficult.  Especially if the other person pushes back.

I don’t have children, but what I’ve learned from my friends who do is that when a...

The Emotional High that Will Bring You Down

Mary R. Dittman, M.B.A.

Isn’t it amazing how women suddenly develop ESP when they meet a new guy?  

Suddenly, they just “know” he’s “The One.”  Your perfectly rational, intelligent friend gets married to a man she’s known for 3 months because, as she puts it, “When you know, you know.”

But, what do you really “know” after only a few months?  This “knowing” is based on strong feelings.  The problem with strong feelings is that they feel real, but that doesn’t make them true.

There is an overwhelming amount of scientific evidence about how new love (infatuation) affects the brain.  Similar to cocaine, the emotional high of a new romance triggers dopamine - the “feel good” hormone that makes us super-energized and leaves us feeling like we can conquer the world on only four hours of sleep.  Everything seems more colorful, and we feel more “alive,” which helps us believe our new man has brought meaning into our lives.

Add to that the oxy...

And How to Make Sure They’re Helping You!

By Mary R. Dittman, M.B.A.

My greatest heartbreak occurred when the man I’d been dating for a year told me he wasn’t ready for marriage.  I’d met him when he was separated and finalizing his divorce - a scenario that made me nervous, but he seemed like he had completed his emotional business with that failed marriage.  When he told me he didn’t know what he wanted, I said I needed a break.  I figured some time apart would have him ready to get engaged. 

It worked: six months later he was engaged to another woman.  They married shortly thereafter.

I immediately jumped back into online dating.  I met a schoolteacher who was marriage-minded and excited about me.  But something felt “off.”  I uncovered his recent - and disturbing - criminal record, so I ended the relationship.  He proceeded to stalk, harass, and terrify me for months.

Between the heartbreak and the fear, I decided to stop dating.  

Recently, I wrote in my journal that if I...